03 December 2018
On November 2, I went to see the Japan International Machine Tool Fair (JIMTOF) 2018, held at Tokyo Big Sight.
JIMTOF, marking its 29th anniversary this year, is one of the largest machine tool fairs in the world. I hear that the event this year drew more than 150,000 people over the six days. At the fair, more than 1,000 manufacturers from both home and abroad set up booths, filling the venue with their exhibitions.
The Sumitomo Electric Group also exhibited many products, including new cutting tools that we are truly proud of. When I visited our booth, I found many people there and our staff very busy providing visitors with explanations.
At this year's event, we set up a large monitor in our booth and used it to hold presentations of new products about once an hour. These presentations were very well-received and each time drew many visitors, making our promotion staff even more enthusiastic. By enabling visitors to watch how cutting is actually performed, we were able to gain their better understanding about our products' advantages.
Since this was an exhibition of products in the machine tool field, recently a brisk market, the atmosphere at the venue was generally exciting. By providing products that will match changes in society and customers' needs, we would like to continue living up to your expectations.