China International Import Expo and the China International Supply Chain Promotion Expo
In November 2024, Sumitomo Electric Group exhibited at the China International Import Expo (CIIE) in Shanghai and the China International Supply Chain Promotion Expo (CISCE) in Beijing. This was the fourth consecutive year that the Group exhibited at CIIE and the first time at CISCE.
Based on the slogan " Creating a Green Society Through Our Connecting and Supporting Technologies," which was announced in the Mid-term Management Plan 2025, our booth featured products and technologies in energy, infocommunications, and mobility. Our booth also showcased sustainable initiatives contributing to a future green society and examples of products and technologies introduced in China, through hands-on events and a quiz corner.
Environment and Energy
We exhibited high-voltage direct current (DC) submarine power cables as solutions for DC submarine power transmission and offshore wind power generation, as well as power receiving and transforming equipment from Nissin Electric Co., Ltd., which debuted at these exhibitions.
With the increasing adoption of renewable energy, new needs such as offshore wind power generation and the construction of international power grids are emerging, and these products are in our focus areas.
Also showcased was POREFLON™, a water treatment membrane which is used for treating sewage and industrial wastewater and purifying tap water and industrial water. This product features high strength, contamination resistance and long life, and its sales channels in China are expanding.
Automotive
Through the use of a demonstration car, we showed various components that are typically mounted inside automobiles and not usually visible. These products include high-voltage/low-current connectors, high-voltage/low-voltage aluminum harnesses, powder magnetic cores for axial motors, and magnet wire for automotive motors, all of which support electrification and high-speed communication for the evolution of CASE.
Infocommunications
We exhibited optical fiber cables and fusion splicers for data centers, offering benefits such as high density, high capacity, low latency, and low loss. These products were introduced as products that will significantly contribute to the construction of networks for the realization of China's national project, Eastern Data and Western Computing. (This is an initiative to process and store data generated in the eastern region within the western region as part of a digital economy development strategy.)
Electronics
We exhibited Thunderbolt™ 5 cables for the first time, which was launched for sale in August 2024. Thunderbolt™ technology is a high-performance interface standard developed by Intel Corporation. Through a single connection between a personal computer and a peripheral device, the Thunderbolt™ 5 cable optimizes power delivery and data transmission automatically. Thus, Thunderbolt™ technology is the most advanced and secure interface standard. The Thunderbolt™ 5 cable, with a Type C connector, supports a maximum communication speed of 80 Gbps (or 120 Gbps one way) and can deliver power up to 240 watts. The Thunderbolt™ 5 cable greatly supports performance enhancements in gaming, video production, and other digital work.
*Thunderbolt and the Thunderbolt logo are trademarks or registered trademarks of Intel Corporation in the United States and other countries.
Industrial Materials and Others
Our exhibit at CISCE included the Aurora Coat Drill for non-ferrous metal drilling, MULTIDRILL MDA series. In recent years, the automotive industry has increasingly focused on weight reduction and the use of non-metallic materials like aluminum alloys. This product uses a new diamond-like carbon (DLC) coating, Aurora Coat X, which is a high-smoothness coating that enhances resistance to welding and reduces tool damage.
Osaka-Kansai Expo Promotion
As a company headquartered in Osaka, Kansai, we are supporting the EXPO 2025 OSAKA, KANSAI, JAPAN (Osaka-Kansai Expo) as part of our social contribution activities. At both exhibitions, we introduced the latest developments at the Sumitomo Pavilion, where we will exhibit as part of the Sumitomo Group. In addition, we co-sponsored a stamp rally with other Japanese companies, held a meet-and-greet with the official Expo character MYAKU-MYAKU, and set up a photo spot.
Moreover, Chairman Masayoshi Matsumoto, who visited China as chairman of the Kansai Economic Federation, participated in a round-table meeting of exhibitors attended by Prime Minister Li Qiang, and also visited our booth.
Both exhibitions were valuable opportunities for us to communicate with companies from around the world.
The Sumitomo Electric Group has expanded its business in China by establishing new bases and successfully completing projects for over 40 years, currently employing 40,000 people. We will continue to strive for improving the value of the global supply chain, focusing on China as well as collaborating with suppliers and customers for mutual growth.
